About Us
Food and drink is our passion and we love sharing the best we can find with you
Ultracomida began in Aberystwyth in 2001, as a small deli with takeout options which then expanded to include a small cellar seating area. Our primary focus was on cheeses and meats from Spain, France and Wales. From day one, we have imported directly from the producer, with Gomeoliva being one of our very first suppliers. Between 2003-2006 we also ran a stall in Cardigan market.
In 2005 we opened the second Ultracomida in Narberth after purchasing and refurbishing Paul’s parents’ property. The focus here was a larger, family-friendly, daytime only, shared seating restaurant area and we added wines to our range.
Our next move was in 2006, when we moved our Aberystwyth branch to its current location on Pier Street. This enabled us to have a restaurant area, also with wine, which opens in the evening as well as the daytime. During this time, we also set up our warehouse in Aberystwyth to serve our two stores.
2010 saw the beginning of our entry into online sales with our website selling the full range of our Spanish produce across most of mainland UK, while our wholesale business from the Aberystwyth warehouse also began to grow.
In 2016 we opened Curado Bar in Cardiff. Based on the pinxto bars of northern Spain, this has much more of a city centre bar feel with the emphasis on the quality of the produce and the informal style of Spanish eating.
Next steps... our latest venture is a tiny space next door to Curado Bar in Cardiff, called VERMUT, opened in March 2020. This is a vermouth & sherry wine bar and we’re very excited about it!
Paul & Shumana
